6 Ways Freelance Writers Can Brand Themselves to Better Profits

You hear it everywhere. You see it on Pinterest, on Facebook and on Twitter. Whats staring you in the face day after day? Branding. What the heck is it and why do freelance writers need it? If youre new to freelance writing and working from home, one thing youll need to start developing early on is your signature brand. Your brand is what will set yourself apart from all other writers in the same niche as you. It starts with who you are and what you want to portray to your online audience. Maybe you are adventuresome so you want to come off as a flexible person who likes to dive into new projects. Or, maybe you are analytical and like to see the big picture before you make a commitment. Your brand also carries across all platforms and remains consistent. And one of the biggest components to your brand is the visual component. This is what people will see and they will learn to associate that with you as a freelance writer. Lets quickly look at some visual representations of different brands from freelance writers before we talk about how to create profitable brands. Writing Revolt Jorden Roper has an awesome visual brand. She has fuchsia colored hair, isnt shy to curse, and has a knack for design and comics. Wanderful World Lizzie Davey is a travel freelance writer and she has an eye for design. To me her brand is built around strong colors and a strong framework. This is a new look for Lizzie, and I like it a lot! Brent Jones Online Brent Jones has got it down when it comes to being consistent with his brand tone. He definitely knows what look he wants to portray – strong and masculine. Okay, so now youve visually seen different brands from freelance writers. So why is this so important in making more money? Your brand conveys a more professional look. Freelance writing is a business and if your website or social media profile looks like its just a hobby, good luck getting paid to write. Your visual brand gives others the impression that you are committed to your business. Many new freelance writers give up before they really give this a try. When you create a solid brand, people quickly realize youre here to stay. Without a clear brand look, youre going to have a hard time commanding a higher rate. Its just that simple. Would you want to pay someone $200 for a blog post with the email address [emailprotected]? Probably not. Clients want to work with other professional freelance writers. Its that simple. If youre struggling   to land high-paying clients, one area you could work on is your brand. Here are six ways you can brand yourself to better paying freelance writing jobs. 1. Your Author Bio For many, your author bio is just a place to feature links to your website or portfolio and explain what you do. But, to stand out and inject some branding into it, create an author bio thats memorable. Lets look at a couple of author bios with a little bit of branding to them: Henneke Duistermaat is an irreverent copywriter and marketer. She’s on a mission to stamp out gobbledygook and to make boring business blogs sparkle. Get her free 16-Part Snackable Writing Course for Busy People and learn how to enchant your readers and win more business. KeriLynn Engel is a copywriter content marketing strategist. She loves working with B2B B2C businesses to plan and create high-quality content that attracts and converts their target audience. When not writing, you can find her reading speculative fiction, watching Star Trek, or playing Telemann flute fantasias at a local open mic. Cherese Cobb was raised in Knoxville, Tenn. A graduate of Maryville College, she has a B.A. in psychology and art. A bibliophile, she considers herself a professional student, as she has an insatiable curiosity. When shes not writing for newspapers, blogs, or magazines, she splits her time between family, poetry, and cat-worship, and uses coffee to survive all three. Each of these examples tells you a bit about who the writer really is. Are they geeky, funny, gentle or kind? There are many prospects that are seeking writers with that certain edge. If you can convey that in your author bio, you can land more clients. 2. Your Headshot Its been proven that showing your face can improve conversions by 95%. Thats how important it is to have a picture of yourself on your website, on social media, and if you want, in your email signature. You have to remember that prospects need to trust you. I mean, they are paying money for your words and thats a big thing for many people. Having a headshot breaks the ice, develops trust and eases prospects minds into giving you their hard earned cash. Wondering what makes a good headshot? Natural light Clean background Appropriate clothing Personable look You dont need a professional to take a photo of you; my husband took my headshot while we were at a park. The point is, instead of hiding behind an avatar or scenic photo for your freelance writing business, use a headshot of you. And dont be afraid to add some personality in your photo. It could be a hairstyle, makeup look, type of clothing you wear or where you decide to take your photo. This will help prospects feel more comfortable in hiring you for a content gig. 3. Your Website Design One of the best tools for your freelance writing business – and one I talk about heavily in my Writeto1k course – is hands down a website. You need to direct prospects somewhere, and a website dedicated to your services is perfect. There are many ways to attract clients with your professional site, but one way is with your brand. Recently I rebranded my services website, Innovative Ink. Since Im still somewhat new to freelance writing – Ive only been doing this since 2014 – Im still trying to find my signature look and I think Ive found it. From the color to the copy to the logo, Ive finally figured out something that converts regularly. Your website can demonstrate: Your credibility as a writer through your portfolio and testimonials Your expert knowledge via your copy and samples Your experience via your client list and guest posts And when you have a brand tied to that   – brand color, logo font, headshot, about page – prospects will get a better picture of who you are and what you can do for them. This translates into a better income for you! Win-win! 4. Your Writing One thing about freelance writing is the ability to write in your voice (unless youre ghostwriting for a client). You may not realize it, but each writer has a certain way of forming sentences, conveying thoughts and the examples used in their writing. For example, I often start my sentences with coordinating conjunctions – and, or, but. I also like to us en dashes rather than em dashes. Finally, I tend to stick to certain sites for references. Since Im in the digital marketing niche, citing examples from Hubspot, Melyssa Griffin, Neil Patel, Mariah Coz, or Kissmetrics is common for me. Even if youre a writer in the digital marketing niche, you may have other sites you refer to based on your preferences and knowledge of this niche. By improving your writing and research skills, over time you will adopt a style of writing that prospects like and seek to find in their writers. 5. Your Social Media Profiles Do you have a Twitter or Facebook account? One way to brand yourself is with your social media profiles. It doesnt have to have your logo or same look as your website, but it does have to have the same tone of your overall brand. Alicia Rades does this well with her Twitter banner. She uses the same color scheme and font on her website to create her social media banner. Since Alicia is a freelance writer and author, this banner says it all! For me, early on I decided to market my product rather than my service for my social media profiles. I may change this later, but for now Im just getting the word out about my course. 6. In Your Visuals Many of these tips have been with visuals. So, what do I mean here? If you have a blog for samples and growing your audience, a great way to infuse your brand is with your blog post images. If you noticed on my blog, Im actually starting to do this for ElnaCain. Before I found a beautiful image and treated each image as separate from my brand. But ever since I started branding Twins Mommy and working hard on a Pinterest strategy, I realized how beneficial branding your images can be. People will immediately recognize your post based on your image Youll develop authority in your niche simply because your branded images look better and are more cohesive Branded images stand out in the Pinterest smart feed While I love playing with script fonts and colors, I have other blogs where I can unleash my creativity. I chose one font, one look and one color for my feature images for this blog. One thing to remember is to always add your URL to your images as this is the number one way to start branding them! To get started with branding your images you can use free image editors like Canva or Picmonkey or invest in getting a Photoshop membership for around $9.99 per month. Learn More About Branding I didnt go into creating your brand or how to develop a vision board for your brand. These are things I learned from other awesome branding bloggers. If you are interested in creating a profitable brand, check out these ladies: Nesha Woolery The Branded Solopreneur Crown Fox She Builds Over to you – if youve developed a brand, tell me how you use it in your freelance writing business!

Olivia asks Viola Essays

Olivia asks Viola Essays Olivia asks Viola Paper Olivia asks Viola Paper Essay Topic: Twelfth Night Twelfth Night (1601) exposes Shakespeares satirical attitude toward the societal norms of the Elizabethan era. The Carnivalesque title brings about notions of both the inversion of stereotypical roles as well as the excess of the Christmas period. Feste upholds the carnival spirit while Malvolio is diametrically opposed, historically at this point there was a shift from the feudal household which is more like Olivias with the likes of Sir Andrew and Sir Toby to the commercialised private world, much more like count Orsinos. Throughout the play a contrast is maintained between the taut, restless, elegant court where people speak a nervous verse and the free-wheeling household of Olivia, where accept for the intense moments in Olivias amorous interviews with Cesario, people live in easy going prose [1] However the festive spirit is destructed by the excess of Malvolios punishment giving an anti-carnivalesque ending, re-establishing the importance of the social hierarchy. Appearance and reality proves problematic for an ontological reading, a natural perspective that is and is not nothing that is is so [2] Feste questions the notion of reality and appearance as he is the only character to see through the others masks, while Viola is the only character true to herself, and aware of her own disguise even telling Olivia that her appearance is not reality I am not that I play 112, 176, which brings forth a metatheatrical element. The honourable lady of the house, which is she? [3] enquires Viola as Cesario, not wanting to cast away her speech [4] that was excellently well penned[5] on someone of no significance. In doing so she draws attention to the fallacy of her conventional compliments in addition offending Olivia by not recognising her, or pretending not to recognise her, who in turn refuses to confirm that she is the lady, furthermore proceeding to complain about Cesario, being saucy at my gate. [6] What is yours to bestow is not yours to reserve states Viola as the lady did indeed usurp herself, and now revealed, should not be allowed to keep the gift of herself to herself, she should distribute her affections to Orsino and requite his love. Olivias refusal to listen to the praise Viola recites discloses her disinterest and insistence on hurrying up the youth. Come to what is important int. I forgive you the praise. [7] Presently Viola disguised as Cesario and Olivia disguised by her veil both have preconceptions about the others behaviour however Violas persistence in identifying the Lady through disguise, warrants Olivias interest as Viola asks Good madam, let me see your face. [8] Olivia reveals herself literally, breaking an oath she claimed she never would, we will draw the curtain and show you the picture [9] Shakespeare often uses wit to imply a potential relationship, as Olivia sharply replies Tis in grain sir, twill endure wind and weather[10] this leads to the mockery of reducing Olivias beauty to an itemised list item, two lips indifferent red one chin [11] the witty exchange develops Olivias feelings of indifference, to interest and finally to love. Moreover the willow cabin speech, willow being symbolic for forsaken love gives Olivia the wrong impression as Viola speaks of how she would love Olivia if she were the Duke, of course revealing her true feelings for Orisno, also seen in Act two Scene four never told her love, but let concealment, like a worm ithe bud, feed on her damask. [12] Metatheatre reliant on the performative element often offers an onstage microcosm of the theatrical situation, and such techniques as the use of parody. When Olivia asks Viola are you a comedian? [13] an actor? Shakespeare relies on audience complicity for Viola indeed is both an actor in a comedy as well as a character acting another. Also contributing to the deception or imaginary deception of the audience is that in Elizabethan times, women were not allowed to be on the stage so the female characters would be played by men pretending to be women. In a play like Twelfth Night where disguise is integral to the plot, this could become very confusing. For example, Viola would be played by a man pretending to be a woman pretending to be a man. Deception and Delusion are heavily played upon throughout however it is predominantly self deception, as Orsino proclaimsthy mind is a very opal[14] a material which changes when light strikes it, he also admits his own fickle disposition if music be the fruit of love play on Enough in two lines his mood dramatically alters, paralleling his love more in love with love than with his mistress [15] Viola, un-deluded of her true self is incapable of remaining impartial in this scene and becomes insolent in her approach, coming out of character, and through blind jealousy of the Dukes passion for Olivia, remarks to Olivia when asking for approval of her beauty, Excellently done, if God did all[16] implying she may only be beautiful with make-up, furthermore accuses her of being proud, I see what you are, you are too proud[17]. For a servant this is outrageous, after all she is accusing a Lady of pride-one of the seven deadly sins. Olivia however does not reproach Cesario, simply stating, you are now out of your text. [18] She too begins to come out of character and reveal her true self, at first she is very cynical and dismissive of the messengers speech, remarking quite coldly when Viola refers to the Dukes love lying in his bosom, O. I have read it: it is heresy. [19] Further on in the conversation however she reveals a more honest insight into her feelings for the Duke.

Integrated marketing communication Essay Example | Topics and Well Written Essays - 750 words

Integrated marketing communication - Essay Example The target groups that are used with the carbon footprint of the UK and the government is one that is identified by the awareness of global warming and reducing the carbon footprint. The approach is one which is dependent first on finding individuals that are interested in the carbon footprint reduction and which has the ability to alter and change the way that the government is able to create a response to riding the bus and train. The target groups will first need to be divided by those that drive and commute to work from different segments and sections of the town. By approaching demographics by area and by work sections, there will be the ability to show the convenience that is a part of the carbon footprint. Combining this with the encouragement and awareness will provide even more opportunities for the target groups and the expectations that are associated with this. The target group by demographic and areas in which individuals are located is one which is followed by enhancing the target group with communication techniques. The individuals will need to see the benefits of commuting to work. Convenience, saving the environment, reducing the carbon footprint and supporting government initiatives is some of the communication techniques which can be used. Combining this with the informative viewpoint of the carbon footprint will help to encourage even more drivers to take the bus or train while motivating individuals to find convenient and simplistic ways to reduce the carbon footprint.... As this grows, there will be the ability to expand the mediums into a sense of digital connectivity and word of mouth advertising to increase the popularity of commuting potential (Winer, 2009: 15). The ability to work with IMS is one which can further the communication by allowing users to work specifically with the options for commuting. The IMS is one that is combined with looking at segments that may be interested in different types of commuting options. Combining this with efforts for digital connections will enhance the communication that is used. Instead of creating benefits that are only based on the expectations and benefits, word of mouth and consumer interaction can help to produce a different level of popularity to the commute while creating a different dynamic toward various segments. This will also provide feedback to increase the commute options, specifically with providing the target markets with integrated options for better commuting, easier ways of connecting to ot hers and alternatives to increase the concepts of using a commute option as opposed to the need to have convenience within the workspace (Jiang, 2010: 33). 2. The Brockholes location is one which requires a segmented market between businesses for conference bookings and the entertainment that is available for families. These specific target markets can further be divided by interests, specifically because of the adventure trails, visitor center and discovery areas. The food shop and gift shop as well as specialized activities for wild birds can help provide even more alternatives to those that are looking at the different options for the conference bookings and family visits. To create the right approach, there needs to be communication about